AM gets the Better Stands Gold at CPhI 2024 in Milan. This recognition is the result of a concrete commitment that the company pursues in line with the sustainability path it has undertaken. In fact, it is no coincidence that only last year we had obtained Better Stands Bronze. Evidently, while happy with the recognition, we were aware that it was not enough. For this reason, this year we worked to design and produce a stand that not only had sustainable construction characteristics but also realized the main purpose of the "better stand" philosophy, namely the possibility of being reused and having a life cycle beyond the specific event.
This in fact is the great challenge posed by CPhI. Every year the fair hosts dozens of "disposable" booths, which moreover results in a significant amount of waste. We would like to thank our contractor Extro who translated our requirements to the best of their ability, combining beauty and sustainability.
The second life of the AM booth has just begun....
