Milan, Italy - AM Instruments, a reference company in the field of contamination control in the Life Sciences sector, is excited to announce the launch of its new website, developed in collaboration with Youthquake, an agency specializing in data-driven digital marketing.
The new site, which is already up and running and visible, is a key piece of the broader rebranding and digital transformation process that AM has been developing in recent months.
Designed with a "mobile-first" approach, the site offers an intuitive and immersive user experience unprecedented in the industry to reach AM Instruments' modern global customer base.
Reflecting the company's commitment to innovation and in line with its new "Beyond the Invisible" positioning, the site not only enhances the presentation of AM's products and services, but also introduces new interactive features to facilitate communication and interaction with customers.
With the support of Youthquake, AM is also developing a multi-channel, multi-country digital marketing strategy. The goal is to maximize customer engagement through advanced personalization and targeted campaigns that make the most of digital channels, including social media, e-mail marketing, and SEM campaigns.
"Our digital transformation is in full swing," says AM Instruments Marketing Manager Marco Bugliani. "The launch of the new website represents a crucial step in this direction, laying the groundwork for further innovations that will allow us to explore new frontiers of digital communication together with Youthquake. We are confident that these initiatives will strengthen our role in Life Sciences and make our communication more incisive, a key aspect for our expansion project outside the Italian borders."
Youthquake CEO Matteo Milione added, "We are proud to see our work with AM come to life in this way. Our data-driven strategy and the technology solutions we are implementing together represent a significant advancement for the industry and demonstrate the power of innovative digital marketing."
